REVLON
HAIR TOOLS

Dare To Go There

Revlon Hair Tools was ready for a refresh. Something louder, redder, and bolder but still connected to the masterbrand campaign Live Boldly. So we kicked things off with a key human truth: Bold is a choice, a decision you make every day. From your lifestyle to your hair. And so Dare to Go There was born – a campaign that invited people to show up strong. But in a way that felt more personal, more real, still totally Revlon.

THE HOW-TO VIDEOS

This how-to content series brought the platform to life by daring people to create something new.

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