JOHN
FRIEDA
Me & John
A proud highlight from our days at Arnold Worldwide, “Me & John” was John Frieda’s first global masterbrand campaign – uniting products, platforms and voice under one elevated identity. Inspired by the unique relationship between a person and their stylist, the campaign repositioned a little-known name into a trusted partner in self-expression, driving a 30% sales lift at launch with one major UK retailer.
THE ICONIC BLONDE LAUNCH
A breakout platform celebrating the classic blonde—those who see their hair as identity and expect nothing less than perfection. Inspired by the Hitchcock Blonde, we created a content world that elevated this timeless archetype to truly iconic status.