HOT
TOOLS

After helping turn heads on Revlon Hair Tools (pun intended), our clients tapped us to help revamp sister brand Hot Tools, a name beloved by pros, but barely breaking through with everyday consumers. We dug into the research and found something clear: Hot Tools fans don’t just do their hair. They create a style. They’re bold, curious, always chasing what’s next. So we gave them a platform as expressive as they are: Imagine The Style.

From Times Square takeovers to TV, social, how-tos, stylist collabs, CTV and the CMAs, the campaign helped give Hot Tools more space on shelves and in consumers’ hearts.