BABY
JERGENS

It only made sense for the feel-good icon of hydration to launch a baby care line. As longtime stewards of the Jergens brand, we translated their trusted legacy into a next-gen collection for the littlest humans, starting from a fresh strategy – Jergens gives new parents the trust they need to trust themselves. From positioning to voice, look & feel, communications, social videos, stills, GIFs…40 babies, 2 days, endless rattles, teethers, tears and giggles in the world’s cutest content production.